Tomb Raider: The new arrival

The very anticipated arrival of Tomb raider has finally arrived this week. released on 5th March it was an instant hit with the market.  This was down to the highly popular franchise of Tomb Raider games previous.  The new Tomb Raider was developed by Crystal Dynamics being the fifth one this time.  when designing the new Tomb raider, the creators had grown up with this game so felt so did the game as well.  the new game has been revamped with a new brand image.  The main character Lara Croft has been given a whole new image, it is a more bold and gritty style than the old style with her short shorts and boob tube. The image below here shows the new modern tomb raider lara croft, she now has khaki pants. This image was the release photo of the new Lara. she is shown here with a pistol, pick axe and a long bow.  The game has come a long way from its first game on the Playstation 1.

 The new image has done a lot of growing up when in development. Her new gritty image has been highly popular among fans,  she has now become some kind of warrior survivor as she explores new regions in the game.  the story is surrounded by Lara who is search of old relics, as she is on a ship there is a major storm at port and the ship gets destroyed, she is shipwrecked and washed up on a uninhabited island away from the rest of the survivors.  This game has been highly anticipated and is already making huge profits for its developers.  the game is being sold at a remarkable £32.00.  This price for the new game is surely going to entice old and new gamer`s to it as for a brand new game and for one as popular as the Tomb Raider franchise it is most certainly a bargain, games that first come out with a huge franchise behind it are usually marketed at a £49.99 and above market so for the price of £32.00 it is definitely a bargain for anyone who is interested. Tomb raider has been virally marketed.  It has not been shy to advertise around city centers such as on the side of public buses.  word of mouth on blogs via the internet are also to pay for its profound popularity as it was a well waited for game, following on from previous games in its franchise.  Many blogs have been founded that are solely dedicated to The Tomb Raider brand.  New information on the game was always posted there so fans would then go on to share this information which would get passed around multiple websites.  overall Tomb Raider is a success, one for its franchise being a popular one, and also down to the fact it is a new modern take on the once immature Lara Croft, so the new more gritty Lara is a definite success. 

Targeting Local Audiences. Unfinished

                                                           Targeting Local Audiences



 Within a game nowadays, it is most important to target national and also local audiences. throughout different cultures and socities, games have to be sensitive for their target audience.  if a game is not suited to a tartegeted local audience, it can upset their target audiences and end in the game being banned from markets, and also

Video game regulation & ratings system

                                          Video game regulation & ratings systems





PEGI (Pan European Game information) is a game rating system. it is in place to help European consumers on buying video games with its specific age group appropriate for the game. Pegi was devoloped by the Interactive Software federation of Europe. PEGI first came into use in Aprile 2003. It is used in more than 30 countries. PEGI is a well trusted name throughout the gaming market. Its rules& regulations determin the games age for use by consumers.

When rating games, PEGI have 8 content discriptions: Violence, bad language, fea, sex, drugs, gambling, discrimination & online. if a game has one of these discriptions within the game, it will be shown on the cover. Befor PEGI games were rated by many national age rating systems with a single European rating system.

Distributors

Task 1. Distributors

1.Grand Theft Auto V - Take Two Interactive

2.Skylanders Giants - XBEC Entertainment

3.Angry Birds - EA Chillingo


Task 2. UK Distributors





Unfinished

Grand Theft Auto V Release Date

                                                             Grand Thedt Auto V Release Date



Grand Theft Auto has been announced by Asda & Blockbuster to be released on the 17th May 2013. It has been displayed on their website to be sold for £42.97. there is most likely to be different types of the game you can purchase i.e. DLCs. it is exactly 171 days to go till this blockbuster will be released.

The screen shot below is the cover for the New Grand theft Auto V game, there is mosy likely to be an update on this as every other Grand Theft Game in the serioues has cover art on the front of it.

                                                               

Star Wars The Old Republic

                                             Star Wars The Old Republic

Star Wars: The Old Republic is an MMORPG meaning Massively Multiplayer Online Role Playing Game. It

 is from Bio Ware and Lucas Arts, this MMORPG is published by EA. Star Wars The Old Republic was officially released on the 21st December 2011. To play Star Wars the Old republic it is a free download onto your computer. but then to subscribe to the game play the price range starts at £7.98 all the way up to £49.50. The Old Republic is set a thousand years ago before the stories in the movies. The player chooses to join either Galactic Republic or the Sith Empire. Every player takes the role of a star wars class such as Jedi Knight, sith warrior and bounty hunter.

Although Blizzards World Of Warcraft is the most dominate in the market for MMORPG games, this will still attract a large number of players due to the fact it has Star Wars printed all over the display of it. So people will be attracted to it because they may be huge fans of the Star Wars episodes. The game is rumoured to of taken $150m to $200m to be devoloped by Bio Ware makeing this th emoste xpensive game to ever be devoloped. 

The photo above shows cover for Star Wars The Old Republic. There is some kind of battle taking place within the photo and it clearly shows what kind of characters you can expect to play when playing the game.

The photo above shows a fighting scene from the gameplay from Star Wars the Old Republic. this screen shot was used as an advert to publisise the game. it is clearly a fight between good and evil. this will attract more gamers to try and then subscribe to the game once they have seen there is action such as the one shown above.

Grand Theft Auto 5

                      

              Grand Thedt Auto 5

Grand theft auto 5 will the latest game to the series of poular & highly successful Grand Theft Games. The game is being devoloped by Rockstar North in Scotland and published by Rockstar Games. GTA V will be the fifteenth game in the famous series. Grand Theft Auto 5 will be distrubuted by Take Two Interactive. GTA V is based in the city of Los Santos in the state of San Andreas, This was an extremely popular map from GTA San Andreas.

Rockstar have announced they plan to release this blockbuster in spring 2013. according to Rockstar Games, Grand Theft Auto V is destined to be the biggest open world game to date. the second trailer was released yesterday and was a huge hit on the Rockstar website. it has been anticipated for weeks now. the trailer shows the main 3 characters throughout the amazing graphics and backdrp of SanAndreas.