Targeting Local Audiences. Unfinished

                                                           Targeting Local Audiences



 Within a game nowadays, it is most important to target national and also local audiences. throughout different cultures and socities, games have to be sensitive for their target audience.  if a game is not suited to a tartegeted local audience, it can upset their target audiences and end in the game being banned from markets, and also

Video game regulation & ratings system

                                          Video game regulation & ratings systems





PEGI (Pan European Game information) is a game rating system. it is in place to help European consumers on buying video games with its specific age group appropriate for the game. Pegi was devoloped by the Interactive Software federation of Europe. PEGI first came into use in Aprile 2003. It is used in more than 30 countries. PEGI is a well trusted name throughout the gaming market. Its rules& regulations determin the games age for use by consumers.

When rating games, PEGI have 8 content discriptions: Violence, bad language, fea, sex, drugs, gambling, discrimination & online. if a game has one of these discriptions within the game, it will be shown on the cover. Befor PEGI games were rated by many national age rating systems with a single European rating system.

Distributors

Task 1. Distributors

1.Grand Theft Auto V - Take Two Interactive

2.Skylanders Giants - XBEC Entertainment

3.Angry Birds - EA Chillingo


Task 2. UK Distributors





Unfinished