Mobile Gaming
the first portable game i can think of is the game Snake on the nokia phones in 1997, this was a very successful game as it was ahead of other games, A mobile game is a video game played on a mobile phone, smartphone, PDA, tablet computer,portable media player. in short it is a device where a video game can be played portable.
Mobile games cam around to be used as at the end of the 20th century mobile phones began to modernize. Total global revenue from mobile games was estimated at $2.6 billion in 2005 by Informa Telecoms and Media. Total revenue in 2008 was $5.8 billion. The largest mobile gaming markets were in the Asia-Pacific nations Japan and China, followed by the United States, the most successful mobile game is Angry Birds, this one game is simple to play and understand the layout of controls, you control a caterpult and drag it to beat the opostion, this simple game has the highest selling figures of all mobile games, it has sold $100 million.
Angry Birds statistics:
- 200,000 years of combined game play
- 300 million minutes of game play per day
- 266 combined game levels played
- 400 billion birds launched
- 44 billion collected stars
i believe angry birds is a popular game as it reaches to all audiences in the market, and is also very simple to play, this blockbuster of a game is made by Rovio, and recently hit 1 Billion downloads, this is a great landmark in mobile gaming history, i believe this is where the market is heading towards with gaming, as smart phones become even more advanced and cheaper to buy, the demand for mobile games will increase dramatically.
Angry Birds has been so successful that is has branched out into other medias, such as children toys, food and drink industry, there is also a theme park in the UK.
well done Shaun, the audience type mobile games particularly target are "casual gamers" - an important term to use when discussing this audience. These are people who would not think themselves a gamer or would be put off by controllers with 14 buttons on or a set of rules - However, throw Angry Birds at them and they clock up hours and hours playing it!
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